Many photographers shooting street style at London Fashion Week have been feeling hard done by. Where are the familiar arches, the yellow stone walls and the feet of space to back into to get their perfectly framed head to toe shots?
To me, Soho feels like the place LFW was made for. The cramped streets, the sex shops, the sharp suited men - it all contributes to an atmosphere slightly lacking at Somerset house.Yes, the space was easier to navigate for photographers. Yes, it had been our home for the past few years. But it was time to move on. I was nervous about shooting somewhere different but pleasantly surprised when I got used to it. In the place of familiarity I found character and a new, better way to bring the personalities of people into the photos - something I'm always striving to do.
But the decision to move to Soho affects so much more than fashion. It's an indication of the worth and influence of this part of London, a nod to developers that Soho has a history and loyal friends that are going to be tough to oust. Here's to more years at Brewer Street.
Anyway, pitch over. Here's a few of my street style shots from London Fashion Week SS16.